In the book Jurassic Park companies such as InGen and Biosyn focus their efforts in biotechnology, not in the areas of medicine and health, which would benefit mankind, but in the areas of entertainment, sports, leisure activities, cosmetics, and pets, which would benefit mostly those companies that created them. For example, Biosyn engineered a new, pale trout which was easier to spot in streams and was thus an improvement for sport fishermen (see pg. 65). You also read about the miniaturized elephant produced by InGen as a possible new kind of pet (see pgs. 59 and 60). These new creations were not without problems, however.

The assignment for your group is to come up with a consumer biological of your own. You will assume that such a creation is possible through biotechnology.

Procedure

Your consumer biological creation is to be in an area of

entertainment, recreation, cosmetics, or pets.

* Describe the consumer biological product. What is it? What does it look like? What will it be able to do?

* What is it going to be called?

* What group of consumers will be targeted as the primary market for your product? Age group? Gender? Income level?

* How much will this product cost in retail stores?

* How will you advertise this product? Make a flyer or write a commercial for it.

* What are some possible problems that might arise with this product? How will you handle those problems?